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Business Review – For the year ended December 31 2007

Posted by admin | News | Posted on December 31st, 2007

The News Review:

- Business Review – For the year ended December 31 2007
- Anti-Cancer Beer
- Local Beer To Be Distributed Nationally

Business Review – For the year ended December 31 2007
è¯å¯è²¡ç¶” – Dec 31, 2007
1 million hl with a year-on-year growth of 13. 8% which enabled it to become the country with largest beer production and consumption and one of the fastest growing markets in the world for the fifth consecutive year. At present China?s beer market is still in the phase of integration and the prospect brought about by the rise in consumption has caused the domestic and international brewery magnates to increase their investments in China. The production capacity was increased through mergers and acquisitions new construction and expansion which led to fiercer competition and a more centralized market. In 2007 the market share of the top 10 domestic beer producers reached 64%. The moderately tightened financial trend in China and the rising price of raw materials for beer production in recent years brings great pressure to the beer producers and the profit of the industry remains low. Despite these factors as there is still a relatively big disparity in per capita beer consumption volume between China and other developed countries the leading enterprises in the beer industry still have great room for development with the increase in national consumption level… At present China?s beer market is still in the phase of integration and the prospect brought about by the rise in consumption has caused the domestic and international brewery magnates to increase their investments in China. The production capacity was increased through mergers and acquisitions new construction and expansion which led to fiercer competition and a more centralized market. In 2007 the market share of the top 10 domestic beer producers reached 64%. The moderately tightened financial trend in China and the rising price of raw materials for beer production in recent years brings great pressure to the beer producers and the profit of the industry remains low. Despite these factors as there is still a relatively big disparity in per capita beer consumption volume between China and other developed countries the leading enterprises in the beer industry still have great room for development with the increase in national consumption level. In 2007 the Company further improved its corporate governance and internal risk control system by focusing on its annual work guideline and achieved better operational results by deepening organizational reform optimizing resource utilization and strengthening brand promotion etc.

Anti-Cancer Beer
HealthCentral.com – Dec 31, 2007
Could beer one day qualify as health food? Bottoms up! A new brew in the works may actually be healthy for you. “Xanthohumol has been shown to be a very active substance against cancer” says Markus Herrmann Ph.

Local Beer To Be Distributed Nationally
CBS13.com – Dec 31, 2007
It was first created in 1995 and named “Scotch Ale” but four years ago there was so much demand that the Sacramento Brewing Company decided to give this popular beer a new name. It’s called SacSquatch. “We decided to put in a bottle and give it its own persona” says Capm Petersen owner of the Sacramento Brewing Company. “ne day my buddy said ‘SacSquatch’ and it was like a bolt of lightning.