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Kingston Beer adds some spirit to Waterhouse

Posted by admin | News | Posted on January 22nd, 2008

The News Review:

- Kingston Beer adds some spirit to Waterhouse
- GMTV | GMTV Today | We reveal why beers sales are at their lowest…
- Barley gains attention of beer industry
- Spirits growth swaps with Beer
- Reader comments: Heavy beer may get tax break
- Heavy beer may get tax break
- Brewery cashes in on Whistler’s high profile

Kingston Beer adds some spirit to Waterhouse
Jamaica Gleaner – Jan 22, 2008
6 million sponsorship deal. The beverage company who will soon move their brewery to within the region of the Waterhouse community made the announcement during the half-time break of Sunday’s impressive 2-0 Cash Plus Premier League victory over leaders Tivoli Gardens. “This is the community that our business operates in and we feel that initiative can be a great vehicle for both our brand and moving forward with the community” said Andrew Desnoes general manager Lascelles Wines & Spirits brewers of Kingston Beer. “Waterhouse is an exciting team we are pleased to be on board they are on the up and who knows maybe us coming on board today was a bit of good luck” joked Desnoes. Monetary price With the deal expected to be more than just a monetary price tag the company is hoping to also have serious involvement from the standpoint of social intervention. ne project will even see several post-game parties held at several places in the community on game days and it’s that aspect of the package which makes WFC Chairman Bruce Bicknell excited. “This is good for the community.

GMTV | GMTV Today | We reveal why beers sales are at their lowest…
GMTV – Jan 22, 2008
verall beer sales across pubs bars supermarkets and off-licences are at their lowest level since 1969 according to the British Beer and Pub Association (BBPA). In pubs beer sales have plummeted 49% since 1979 but supermarket and off-licence beer sales have increased over the same period lessening the overall decline. The BBPA today sent a letter to MPs calling for a freeze on beer duty. It cites the soaring costs of barley malt glass aluminium and energy as factors which are squeezing brewers’ profits.

Barley gains attention of beer industry
Financial Express – Jan 22, 2008
SKL Breweries Ltd of the SAB Miller-India is encouraging farmers in Rajasthan to cultivate the type of malt barley required by the industry. Barley grown in India has high protein content of 13% to 15% as a coarse cereal it caters to poor man’s nutrition needs. But as a neglected crop the area under barley has been fast decreasing over the years. In the last year area under barley was only 0.

Spirits growth swaps with Beer
Wine Community – Jan 22, 2008
Estimates show that spirits shipments grew between 2% and 2. 5% during the 2007 year compared to growth of 4% a year ago. Beer also outperformed spirits in September ctober and November according to Nielsen data. “After years of losing people to mixed drinks industry experts say the beer industry regained some of its lost luster in 2007 helped by surging interest in craft beers a slowing economy and the desire of more drinkers to imbibe at home” says the article.

Reader comments: Heavy beer may get tax break
Deseret News – Jan 22, 2008
22 2008The stuff Utah calls heavy beer is simply called beer in every other state. 2 beer is considered water to many and light to most. Anonymous | 3:34 p.

Heavy beer may get tax break
Deseret News – Jan 22, 2008
2 percent received a unanimous nod Tuesday from the SenateBusiness and Labor Committee. Mike Dmitrich D-Price sponsor of SB95 called the bill an economicdevelopment measure similiar to a previous bill that lowered the mark-upon certain wines. It reduces the mark-up from 64.

Brewery cashes in on Whistler’s high profile
Canada.com – Jan 22, 2008
and Whistler Brewing Co. The former Gillette marketing executive reasoned that Whistler is a global brand. Why not turn Whistler beer into a premium product with a global reach?… business instead of taking his advice Dean rounded up a bunch of local investors and bought the company. The result is Vancouver’s NorthAm Group the fastest growing beer supplier to the B. Liquor Distribution Branch in fiscal 2007 with ninefold sales growth. Bear Brewing has been shelved for the time being and reinvented as the Kamloops Brewing Co. with a mandate to promote KB Beer as a local craft beer for the Interior.