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Do you really need another beer? He hopes so

Posted by admin | News | Posted on February 18th, 2008

The News Review:

- Do you really need another beer? He hopes so
- Beer buffs descend into Cincinnati brewery history
- Cider runs out at successful Luton beer festival

Do you really need another beer? He hopes so
Globe and Mail – Feb 18, 2008
write(lugAC);} placeAC(“lug”);BUSINESS INCUBATR: TIPS FR ENTREPRENEURS: THE CMPANY: MULTICULTURE BEVCDo you really need another beer? He hopes soThe challenge How to persuade Canadians to buy imported beer an already crowded market segment The plan Tap into expats through inexpensive guerrilla marketing campaigns and event sponsorship The payoff Access to one of the nation’s largest market segments – beer drinkers STEVE LADURANTAYE February 18 2008 John Vellinga knows something isn’t quite right with his business. According to the most recent census data about one million people of Ukrainian descent live in Canadian – but since 2001 he has managed to sell them only 88500 cases of beer from their homeland. "If it only had to do with the value of the product and the quality this should already be a top-five seller" says Mr. Vellinga who runs his importing business from akville nt. "But that’s not what it’s about – it’s about marketing and the tastes that people have gotten used to.

Beer buffs descend into Cincinnati brewery history
Bizjournals.com – Feb 18, 2008
Newberry takes a look. According to the Brewery District's slogan it's "an entire neighborhood built on beer money" but even at today's escalating prices it's going to take more than beer money to rebuild ver-the-Rhine. Attracting the people and capital needed to make the area the thriving residential and commercial district that ver-the-Rhine once was is what's behind the upcoming Prohibition Resistance Tour on Bockfest weekend (March 7-9). The idea is to get people excited about the neighborhood's storied past expose them to the unique assets that remain from its 19th century heyday as the heart of Cincinnati's German-American community and spur them to commit their ideas money and energy to realize its potential.

Cider runs out at successful Luton beer festival
Bedford Today – Feb 18, 2008
Drinkers enjoyed real ales foreign beers cider and perry during the silver jubilee show which was run by South Beds branch of CAMRA – Campaign for Real Ale – and Active Luton at High Town Sports And Arts Centre. The lure of 80 real ales from independent breweries including milds bitters stouts and porters as well as powerful barley wines and a few brews with unusual ingredients such as fruit and spices attracted large crowds. It was the first year that English wine and mead has been at the festival. ne bar was devoted to Celtic beers after the success of last year’s Welsh beer bar and this was a great triumph with beers from Scotland Wales Cornwall and The Isle f Man.