Beer News
Beer related News and Events

Bud is again the beer for new Meadowlands stadium

Posted by admin | News | Posted on June 19th, 2008

The News Review:

- Bud is again the beer for new Meadowlands stadium
- rdered Drinks Can Be Larger And Have Greater Alcohol Content Than…
- Schlitz finds its way back to Milwaukee

Bud is again the beer for new Meadowlands stadium
Motley Fool – Jun 19, 2008
Anheuser-Busch Inc. has signed a contract to become the second major sponsor of the new Meadowlands stadium for the Jets and Giants of the NFL. The announcement on Thursday came three days after MetLife Inc. reached a tentative agreement with the New Meadowlands Stadium Co. to be one of four cornerstone partners in the 82500-seat stadium that is scheduled to open in 2010. Experts have said each of the four cornerstone partners will pay between $10 million and $15 million annually for the right to have exclusive naming rights to brand one of the four main entrances as well as an inside corner of the stadium and one of the four interior scoreboards.

rdered Drinks Can Be Larger And Have Greater Alcohol Content Than…
Science Daily – Science Daily (press release) – Jun 19, 2008
Either the brand name or analysis of the drink itself was used to determine its alcohol concentration. Kerr said there were three key findings. "First the typical wine beer or mixed spirits drink in bars is larger than a standard drink often by 50 percent or more" he said. "Second within these beverage types the alcohol content can vary widely. Third particular beverage types and drink types vary in average alcohol content and variability. "More specifically the average glass of wine was 43 percent larger than a standard drink with no difference found between red and white. The average draft beer was 22 percent larger than the standard… Third particular beverage types and drink types vary in average alcohol content and variability. "More specifically the average glass of wine was 43 percent larger than a standard drink with no difference found between red and white. The average draft beer was 22 percent larger than the standard. While bottled beer (not measured in this study) and shots of spirits were equal to one standard drink drinks mixed with spirits were 42 percent larger than the standard. Kerr explained some of the variance using wine as an example. "The types of wines served in these establishments tended to be higher in %ABV averaging 14 percent instead of the 12-percent ABV quoted in the standard drink definition" said Kerr. "The average pour was also over six ounces.

Schlitz finds its way back to Milwaukee
Milwaukee Journal Sentinel – Milwaukee Journal Sentinel (subscription… – Jun 19, 2008
When Wonser turned 18 in 1980 he drank his first legal Schlitz for years advertised as ?The Beer That Made Milwaukee Famous. ?? But the stuff was watery and weak leaving Wonser to wonder: ?Gee what was I waiting for all these years??? Wonser learned that the formula for Schlitz had been changed and not for the better. So Wonser tried other beers and today favors Miller High Life Light. But he?s willing to give Schlitz another shot now that it?s being sold again as the ?Classic 1960s formula. ?? ?Absolutely I will?? Wonser declared Thursday after learning about next week?s return of Classic Schlitz to Milwaukee. He grew up in the Riverwest neighborhood where there was seemingly a tavern on every corner and ?everyone drank Schlitz. That?s just the way it was… which now owns the Schlitz brand last year resurrected the old recipe. The standard formula Schlitz the beer that Wonser found uninspiring is still available in cans. But Pabst thinks it can tap into baby boomer nostalgia by bringing back Classic Schlitz in bottles said company President Kevin Kotecki. ?The Schlitz that we sell in cans is a fine product but it?s not the original formula?? Kotecki said. The reformulated Schlitz in bottles is a ?much more full-bodied product?? he said. Pabst worked with former Schlitz brewmasters to recreate the taste and look of Classic Schlitz Kotecki said.